Lead generation is the process of attracting potential customers to your business and increasing their interest in your products or services. It is an essential part of any marketing strategy, as it provides businesses with a steady stream of new customers. Lead generation analysis is the process Of evaluating the […]
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In today’s digital age, reaching out to customers through SMS marketing has become more important than ever. With the rise of mobile usage, SMS e-marketing software has emerged as a powerful tool for businesses to connect with their target audience effectively. In this article, we will explore the benefits and […]
The integration of images in the form of personalized interactive videos allows you to create a stronger emotional connection. Again, it’s not just about conveying raw information, it’s about telling a story that resonates with the viewer. The video not only explains the complexities of a policy or the functioning […]
If the goal is to make interactions between users and public organizations as user-friendly and efficient as possible, it is by prioritizing digital communication that public bodies can create positive experiences in line with citizens’ expectations. Ensuring the coherence, transparency, completeness and reliability of information on a variety of channels implies the […]
Similar to the customer experience in the private sector, the citizen experience is increasingly being designed around user needs. This means that to provide services that truly meet citizens’ expectations. Public bodies must first make an effort to understand their needs. They must collect significant information on what citizens expect, […]
Why improving the citizen experience. An improvement that takes the form of the distribution of high quality services. Has become a strategic priority for the entire public sector. So much so that 81% of public organizations (Source: Cgi) intend to become partially or entirely digital in the short term. If […]
The strengthening of a series of activities with important social significance. Such as for example the collection of information and the provision. Both in virtual and physical places, of relevant and accessible services for all the people who need it. Just as happens with ” customer satisfaction “, which must […]
In other words: through the citizen experience. Which is given by the sum of the individual moments of contact with public institutions. An individual experiences the presence of the State. The citizen experience takes the form of a long series of exchanges that are often. But not always, transactional: from […]
The public sector , like the private sector, has been profoundly transformed by technological innovation. Perhaps the most evident evidence of this transformation is that public organizations find themselves. Having to interact with increasingly large groups of citizens. Who are becoming familiar (or have already become familiar) with the use […]
We’re nearing the last quarter of the year – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. We’ve assembled the digital marketing trends for 2023 from a variety of trusted […]
This problem was also noticd by the Office for Personal Data Protection, which in Newsletter No February 2022 statd that: indicating the premise of consent as the only one justifying the process of data processing in the discussd situation leads to the erroneous belief that it is the basis for […]
Sometimes, when we solve a problem, without realizing it we create another problem. Second-order thinking will help identify the second problem and its effects before it happens. Anticipating this problem before it happens will allow us to take appropriate preventive measures to prevent it from happening later. Consider this example: […]
