Machine learning and AI-generated content continue to grow as content marketing tactics, but Google doesn’t seem happy about it. The Helpful Content update was release this year to remind webmasters to create people-first content. This may not look good for people who have invested in AI-generated content. These automated tools […]
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We’re nearing the last quarter of the year – that means preparing for your 2023 marketing game plan. Digital marketing topics gaining headlines include video content overtaking traditional web content, rising privacy concerns, and sales funnel marketing morphing. We’ve assembled the digital marketing trends for 2023 from a variety of trusted […]
This problem was also noticd by the Office for Personal Data Protection, which in Newsletter No February 2022 statd that: indicating the premise of consent as the only one justifying the process of data processing in the discussd situation leads to the erroneous belief that it is the basis for […]
Sometimes, when we solve a problem, without realizing it we create another problem. Second-order thinking will help identify the second problem and its effects before it happens. Anticipating this problem before it happens will allow us to take appropriate preventive measures to prevent it from happening later. Consider this example: […]
In the book The Power of Habits, Charles Duhigg outlines three important things for us to think about habit formation: Habits are formed by three important components: However, Triggers, routines and rewards. These three elements come together to form a habit loop. Habits can be changed and learned. However, This […]
We recommend How does a communication audit increase company value? What is a CTA button? Many companies simply put a CTA button like “sign up” in their ad and hope that’s enough to increase their conversion rate . Before that, they put a lot of time, energy and money into […]
A chat bot is software built to simulate human interaction. Like a friend who is always there for your client. It helps people 24 hours a day, 7 days a week and helps increase profits by building a reliable and long-term relationship with your potential customer. For businesses with thousands […]
Optimising images making them visible to search engines A picture is worth a thousand words, but unfortunately not yet for search engines. Google nees the title and “alt-tag” of the image. Surely you know the pictures with the titles 3423gdfsd.jpg etc. They often come directly from the camera and contain […]
Their number depends on the length of the text), bullet points, bolding the most important information, short, fewsentence paragraphs. *H header should contain product name and key phrase. Product descriptions versus category descriptions In my article, I focus on product descriptions. Meanwhile, your page also nes to include category descriptions. […]
Transferring data from dataLayer to GA using GTM If your developer has updat the data layer for the new guidelines, the next step is to enter the appropriate settings in Google Tag Manager . Your task will be to set the GTM to “listen” to such events, which will be […]
