Given the avalanche of messages, private messages and emails that I have received these days about what to publish on the social networks of our corporate brands or personal brand, I respond with three basic suggestions in my video. Slow down the pace of publications, especially promotional ones. Unless what […]
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Awareness in times of Coronavirus that brands use, through a strategy, to create emotional bonds between brand and consumer (person), to meet their needs and, subsequently, satisfy their desires. And thus, converting that user/consumer into a brand prescriber. If you continue to “fall in love” with the brand, that person […]
It’s called AWARENESS. And some brands do pedagogy so that we pay attention to them. Thank you Audi España and the rest of the brands and people who are helping with your messages and actions. In Spain, many believe they are immortal, ignoring and disobeying quarantine orders. Being selfish, arrogant […]
Today more than ever I remember this phrase from my. Where we shelter uncertainty and fear of the unknown. Where the suffering of others for those we love is more present than ever. Where everything seems to have a bitter dark color… It’s time to be brave! Time to understand […]
The month of April has begun with a previous March hit by an unprecedented situation due to the crisis that the coronavirus has caused, and continues to cause, throughout the world. But today I don’t want to talk to you about this because surely your brain is receiving an excess […]
