Nowadays everyone can easily obtain various information so consumers tend not to make purchasing decisions easily. They compare prices and additional services on the Internet and decide whether to purchase or not. For this reason the importance of existing customers is increasing. Therefore you can expect an efficient increase in sales by increasing the unit price per customer. Difference from upselling Upselling is a method of proposing a higher grade product to a customer who is considering purchasing a product.
For example this applies to cases
Such as suggesting a higher grade model to a person who is about to purchase a personal computer or recommending a higher grade plan to a service user of a general plan. Like cross selling up selling also aims to increase the unit price per customer. in the pas Cayman Islands Email List t not just those who are about to purchase the product at the time. Introducing CRM Solutions Introduction of chatbot solution Examples of cross selling Here are some specific examples so that you can easily get an image of cross selling. Suggestion of relat products At fast food restaurants it is a style of proposing Would you like to have a side menu together By suggesting relat products it is possible to encourage customers to buy afterward which leads to an increase in the unit price per customer.
Also in the case of EC site management
There is a method of displaying frequently purchas products bas on the customer s purchase history stor in the customer management system. Possible timings for proposing relat products include initial purchases contract renewals and budget considerations. Present the nefits of purchasing a set It is a technique to make customers feel that they are getting a good deal by showing the nefits of purchasing a set. This includes set menus at restaurants introductory sets at musical instrument stores and computer starter sets.