In addition to supporting the operational structure of existing services proposing new products and services is also an important approach in this process. Providing opportunities for customer interaction s is creating customer contact points. Effective measures for this purpose include holding networking events and managing communities. Creating opportunities for customers to interact with each other increases the possibility that they will lead to the resolution of their respective issues so it can said that this is a measure that should actively promot.
In addition the formation of a community
Contributes to the strengthening of customer contact points and the fact that it serves as a means of acquiring a variety of information is also a great advantage. Metrics relat to customer success When working on customer success it is necessary to build a system that can quantitatively analyze and evaluate the results. To do that you ne to Qatar Email List understand metrics relat to customer success. LTV Lifetime Value LTV Life Time Value is the total amount of profit earn from the start of a transaction with the company to the end of the transaction and is a concept translat into Japanese as customer lifetime value . There are various ways to calculate LTV but one example is the formula LTV customer unit price x gross profit rate x purchase frequency x transaction period new customer acquisition cost existing customer retention cost is requir.
For example if a customer uses
The service for years with a monthly fee of yen gross profit rate of and assumes that the cost of acquiring and maintaining the relationship with that customer is yen the calculation formula is as follows. . Example of LTV calculation yen Email Data customer unit price x . gross profit rate x year purchase frequency x transaction period yen new customer acquisition cost existing customer retention cost . million Yen LTV Churn Rate Retention Rate Improving the churn rate and retention rate is an important management issue when developing a subscription type business model.