If a customer likes the product or service they have purchas they can expect to continue to purchase the same product or relat products or grades. The total sales per such customer is the LTV. In addition customers with high customer loyalty attachment to products services and companies generally tend to have high LTV. For companies LTV is an essential metric for important marketing strategies to acquire new customers and retain existing customers.
How LTV is calculat calculation methods
Vary by industry and business model but the most common calculation methods are LTV average customer unit price x rate of return x purchase frequency x duration In addition the calculation method including the cost requir to acquire and retain customers is as follows. LTV average customer unit price x profit rate x purchase frequency x duration As a result of calculating these if the LTV Ghana WhatsApp Number List comes negative it can judg that the business is not establish. In that case you have to take measures to improve LTV. How can voice recognition technology us to advance contact centers and achieve customer satisfaction and operational improvements Introducing CRM Solutions Background of LTV attracting attention The importance of retaining existing customers the introduction of CRM and changes in marketing methods have influenc the background of LTV gaining attention.
Here we will discuss these reasons
Increas importance of retaining existing customers The cost of acquiring a new customer is estimat to five times that of retaining an existing customer with the same revenue. Therefore maintaining good relationships with existing customers and having them come repeat Email Data customers of products and services can lead to lower costs and higher profits. Under these circumstances marketing to build a good relationship with existing customers is emphasiz and LTV which can visualize this relationship numerically is attracting attention.