In order to increase customer loyalty it is effective to grasp and analyze the current situation bas on indicators such as customer satisfaction intention to continue using NPS LTV etc. and take actions to improve these indicators from the customer experience. Improvements can made by reviewing purchasing processes and campaigns and giving preferential treatment to good customers. You can contribute to the improvement of customer loyalty by reviewing the quality and spe of daily customer service and increasing customer satisfaction.
The content of the customer journey
Map will change depending on the goal so proper settings are important. For example the scale of information that should assum differs tween purchase of time sale products and continuous use of paid salons . Bas on appropriate goal setting let s assume the action proc Indian Email Lists ess to collect and its time unit. Persona settings Next set up your customer personas. If you have require market research. What is important is not only superficial information such as age and gender but also digging deeper into hobbies and tastes personality work daily life and family structure. The clearer the persona the more accurate the customer journey map. Create an outline Next make a large frame. Use an existing template or create your own but basically use a table with vertical and horizontal axes.
On the horizontal axis create
Items that stage the customer journey such as product recognition information gathering and experience purchase . On the vertical axis itemize the customer Email Data s reaction such as havior thought and emotion as well as touchpoints points of contact with customers and occasional issues . Organizing customer havior and emotions Once you have creat the outline organize the contents to fill in each item. It is especially important to organize the havior and emotions of customers. We will assume how the set persona will act and what kind of emotions it will have for each stag process.