Understanding and analyzing the current situati. I on To increase customer loyalty you must first understand the current situation. In order to understand the cu. Irent state of customer loyalty collect the customer data necessary to calculate the previously introduc indicators and measure each indicator. After understanding the current situation let s analyze the char. Kacteristics of customers with high customer loyalty and customers with low customer loyalty bas on metrics. Characteristics to analyz include age and gender and this information is us to investigate the distribution of customer loyalty.
Once you know the distribution
Think about why customer loyalty is high or low. What we think about is whether there are any defects in the product or service itself and whether there are any problems with the sales method or measures. improvement It is necessary to take action to improve custo Iceland Email List mers with low customer loyalty. For improvement it is effective to review purchasing experiences. Think about the feelings and values that customers have through their purchasing experience and guess what is lacking in products and services. Specific examples of improvements include Purchasing process and campaign review Preferential treatment for good customers Response with high customer satisfaction In the contact center the customer experience can positively impact by responding to customer satisfaction.
It is important to polite and empathetic
With your customers. Relat article What is Customer Satisfaction CS summary By increasing customer loyalty which indicates the degree of trust and attac Email Data ment to customers products and services we can expect an increase in the repeat rate and unit purchase price. Unlike customer satisfaction which is bas on comparing the customer s expectations with the actual feelings they have about the product or service customer loyalty indicates the likelihood of long term purchases and usage which leads to stable profitability. It is a relevant and important indicator.