Product innovation is a concept that is rapidly gaining more relevance in the digital world. But what exactly does it mean and how can it influence the customer experience ? In this article, we will explore the essence of product innovation and how it can radically transform customers’ perception of a company. A tangible example of this bond was shared during the last meeting of the Doxee Digital Club . T ogether with Valerio Villani, Manager of Customer Base and Digital Solution at Fastweb, one of the main telecommunications operators in Italy, he worked on the development of the new app for customers.
Product innovation involves creating new products
Refining existing ones to better satisfy customers or conquer new markets. This may involve new features, designs, materials or even a complete reformulation of the product concept. Additionally, product innovation can have a significant Oman Telegram Number Data impact on customer experience , as better or more advanced products often lead to greater customer satisfaction and loyalty. In fact, a study conducted by Deloitte found that companies with a focus on innovation have an average NPS (Net Promoter Score) 20% higher than companies that don’t. (Source: Deloitte, “Innovation in the Boardroom”, 2020)
Performance monitoring
Metrics and key performance indicators (KPIs) help evaluate the impact of innovations on business results. Once the data has been collected, business strategies can be adapted based on the results obtained. Continuous Cycle of Innovation Australia Telegram Number List Innovation is not a single event, but a continuous process . Continue to look for new opportunities and improvements. Implementing product innovation requires commitment, resources and a mindset open to change. However, the benefits of improved customer experiences and innovative products can be critical to the company’s long-term success. A survey conducted by PwC found that 68% of successful companies attribute their market leadership position to product innovation. (Source: PwC, “Innovation Benchmark”, 2020).
