Which accompanies, with varying intensity, the entire customer journey. What research on the messy middle in fact highlights is the centrality assumed. By consumers in […]
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What marketing for the messy middle?
Messy middle marketing includes methodologies, techniques and tools to engage, persuade, guide and encourage customers to purchase, answering their questions as much as possible and addressing their […]
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How marketers can succeed in the messy middle
Trust is the decisive element to get out of the messy middle and finally proceed with the purchase. The levels of trust needed to take […]
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When was the messy middle born and how does it evolve?
The concept of “messy middle” which has spread in recent years arises. When the principles of behavioral science are applied to the purchasing decision-making process. […]
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What is the messy middle? A practical approach
It is inherently bidirectional: by frequently listening to customer needs. It is possible to obtain timely feedback, for example through surveys or requests for evaluations. […]
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Reduced environmental impact and cost savings
Digitalizing customer service not only improves operational efficiency but also reduces environmental impact. By favoring digital communications and streamlining processes, telcos save on costs associated […]
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Simplified communication models and directing consumers
In the intensely digitalized and hyper-connected world we live in. One of the cornerstones of effective customer service is the ability to build robust communication […]
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Customer care in the Telco sector: new contact methods
It is interesting to note that, although the Telco industry constitutes the backbone of contemporary communication, telecommunications companies do not seem to be among the […]
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Impact of changes in consumer behavior on customer experience
Constant support: The latest versions of conversational AI, from chatbots to virtual assistants. Can handle routine requests, provide 24/7 support, and allow human agents to […]
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Personalized and interactive digital experiences
It is interesting to note that, although the Telco industry constitutes the backbone of contemporary communication, telecommunications companies do not seem to be among the […]
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The evolution of customer care in the Telco sector
In the frenetic and constantly evolving telecommunications (Telco) sector, customer support can undoubtedly be an important growth driver and be more effective than strategies that […]
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What are the opportunities for the Telco sector?
The telecommunications (Telco) sector plays a vital role in keeping people and businesses connected. As technology evolves and customer expectations increase, Telco companies are both facing challenges that […]