New training opportunities For b2b brands. Training is not only a huge content opportunity for blogs. White papers. Video courses. And ebooks. It’s also a chance to drum up exciting email content with links to online training. Insights from experts. And more. You can encourage registration for a particular training and direct subscribers to a sign-up page. Or. You can offer an exclusive deal for the training exclusively for newsletter subscribers.
Like white papers and guides
Free resources. Like white papers and guides Everyone loves a freebie — even over email! The beauty of a newsletter that shares a free resource is that it only nes one primary call-to-action. Like “read our guide” or “download our ebook.” Free resources share your knowlge asia email list with your subscribers (who might read and repost your content on social mia) and increase your share of voice. Upcoming events and webinars Events and webinars are marketers’ bread and butter. It’s smart to keep your newsletter subscribers in the loop about what’s coming up for your brand or company. Especially if it’s an ucational opportunity that can get them further down your marketing funnel.
So this is just an additional chance to build
You’ve probably promot the event in other ways. So this is just an additional chance to build excitement. Sell tickets. Or increase views .Example of an upcoming events email from Email Data play app. Source: really good emails Webcast recordings of past events Give old webinar content or virtual events new life by repurposing them for an upcoming newsletter blast. You can build buzz for an annual event by lifting the curtain on what you talk about the year before. Show your newsletter subscribers why they don’t want to miss your events.