Social Media measurement is key to determining the success of our actions. In this article we are going to see what the main objectives of a social media strategy How measure objectivesare and what KPIs we should analyze to check if we are achieving them or if we should apply improvement actions. In social media or in any other discipline of digital marketing. SEO positioning e-mail marketing, advertising campaigns. For the simple reason that we will not really. Know what we are investing for or what return we are obtaining. I without objectives, we will be doomed to failure.
Definition of the KPIs How measure objectives
Social Media Marketing Objectives . How should they be the first thing we must establish. In our social media marketing plan. How measure objectives are the objectives. That we intend to achieve based on the resources. Time, financial investment and or trainingthat. We have available These must be executive data Concretes. That is they must be well. No dispersions They have to respond. To the strategy that we will define for it. Measurable The objectives broken down into. KPIs Through different tools.
Main objectives of a social media plan
And to measure them we have to define the measurement indicators (key performance indicator) that will determine, after reporting and analysis, whether or not they are being met. What are KPIs or key performance indicators? KPI is an acronym formed by Email Data the initials of the terms: Key Performance Indicator . Its translation would be “Key performance indicator or management indicators.” That is, metrics that help us identify . Definition of the main social media KPIs Scope. Number of people who have seen the publication of a social media profile on their screen. Conversions . Action of achieving a previously defined objective in Google Analitycs. Average Duration .