Corporate crm or customer relationship management. What it is and what it is for . Customers, commerce, loyalty do target marketing with your customer data. If you have a point of sale, you will have. Frequent contact with those who visit your physical or online point of sale. Have you ever wonder what you know about them? Do you have phone numbers or email addresses of your regular customers? If so, how did you organize all this information? I hope you have a business crm or customer relationship management! You can’t just trust your memory! Crm is in fact a very useful tool for managing any activity and for making target offers to customers! Crm what? Maybe I’m going too fast!
Where to collect all customer data?
If you’ve never heard this expression, I’d better give you a little more information. What is corporate crm or customer relationship management . Crm is an english acronym made up of the initial letters of the words. Customer relationship management , which means new data management of the relationship with customers. Crm or customer relationship . Management, to put it simply, is the set of all those actions with which . The company takes care of communication and markets its products. And services with customers, prospects, suppliers and commercial partners . I will focus on the first two.
How to create a corporate CRM: tools and software
Up to now you will probably have understood . Little of this explanation, but with some practical . Examples, you will be able to have a clearer idea of what crm is and why it is important to use it. What Email Data is a company, an sme, doing with a corporate crm? Every company can do a lot if it has a crm. Let’s take an example: suppose you have 100 customers and t. Hat 30 of these are loyal customers, while the other 70 are customers who have purchas only once. How do you work on the loyalty of the 30 and how to get the other 70 to buy from you again? You are probably thinking of a personaliz offer, a discount or cross selling or up selling!