Once you achieve your SEO goals and have a sustainable stream of organic traffic, is it time to refocus budgets to other channels? Can you really “complete” SEO, or should it be continuous? In this guide, we’ll answer just that and share some top tips for implementing a continuous SEO strategy. Can you complete SEO? The answer, in short, is almost always no. SEO, in nature, is a continuous strategy. You can’t just turn it on and off like a tap in the same way you can with PPC, for example. SEO results are continuous, while PPC results can be turned on and off But of course, like all things in SEO, it’s much more nuanced than a simple yes or no. With that in mind, here are the most common reasons as to why you should continue to invest in SEO as an ongoing strategy.
Google hasn’t directly told us that it uses this as
That said, we absolutely know that Google is now taking “experience” more seriously and that its raters are looking for examples of it in content that is ranking well. So with that in mind, it’s a fair assumption that Google is looking to reward sites that showcase E-E-A-T in its rankings. Another example is Core Web Vitals. In
top industry data May 2021, Google introduced Core Web Vitals as a ranking signal. Core Web Vitals are a set of technical page experience metrics measured via CrUX (Chrome User Experience Report) using real user data. Google’s Page Experience signals include https, no intrusive interstitials, mobile-friendliness, and Core Web Vitals Following this, Google has recently announced that it will update its
There’s always opportunity to improve
Often enough, there’s almost always room to improve and gain more traffic via search terms that are super relevant to your website. After all, it’s pretty much impossible to rank #1 for every keyword Email Data you are targeting, even if you are Wikipedia. So there’s always room for growth. Even at Ahrefs, for example. The team is doing an incredible job at ranking in the top positions for relevant keywords. That said, even within the top traffic-driving keywords, there are always opportunities to improve.