Don’t promise differentiation ahead of time

It is common that some companies, when they see that there is an opportunity to improve the customer experience, distance themselves from the competition, optimize processes or even improve reputation, begin to generate communication to create expectations by saying: Don’t promise “we are changing for our customers”, “putting the heart”, “you will see great changes”, “we are going to surprise you”. The problem with promising early 1. The customer knows more he is experiencing it first hand. Whatever promise you’re making, you can validate it live and whether it’s true or not. She lives it continually from the front lines.

The customer knows more

You care little about advertising promises and good intentions, you care about your own experience in each interaction. He doesn’t care about generality, he cares about particularity. 2. Create very high expectations clients will be with a keen eye seeing executive email list if what you are pompously promoting, you are delivering. This may be a shot in the foot. If before proclaiming it you were already complaining or judging it, now you have doubled the expectation so you will have to make superhuman efforts not only to “try” to improve but to actually demonstrate to the client that you are achieving it. They are two very different things.

Create very high expectations

Don’t promise Start by generating results create experiences that are evident to customers, then the customer themselves will judge. Don’t proclaim yourself just because you think you’re differentiating yourself, providing great service, setting yourself apart Email Data from everyone else, and creating great things (in your eyes, not necessarily the customer’s). Keep in mind that the client with his critical gaze can crucify you. Therefore, before rushing to promise, adjust processes, redesign your proposal, train your team; that the experience really is the result of sensible work with clients, so that tomorrow they themselves will be the ones to grant that wonderful recognition, that longed-for differentiation.

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