Nowadays everyone can easily obtain various information so consumers tend not to make purchasing decisions easily. They compare prices and additional services on the Internet and decide whether to purchase or not. For this reason the importance of existing customers is increasing. Therefore you can expect an efficient increase in sales by increasing the unit price per customer. Difference from upselling Upselling is a method of proposing a higher grade product to a customer who is considering purchasing a product.
For example this applies to cases
Also in the case of EC site management
There is a method of displaying frequently purchas products bas on the customer s purchase history stor in the customer management system. Possible timings for proposing relat products include initial purchases contract renewals and budget Email Data considerations. Present the nefits of purchasing a set It is a technique to make customers feel that they are getting a good deal by showing the nefits of purchasing a set. This includes set menus at restaurants introductory sets at musical instrument stores and computer starter sets.