Intention to continue using and NPS Intent to continue using is an index that evaluates the possibility of continu use by asking whether the user will continue to use the service. If there is an intention to continue using it there is a high possibility that it will come a repeat customer and it can judg that customer loyalty is high. In addition NPS Net Promoter Score is a measure of the possibility of future purchases and is an indicator of whether long term profits can expect. NPS is calculat by subtracting the percentage of customers.
Who are critical of your product
Service from the percentage of customers who recommend your product or service. As a specific calculation method we first ask customers to rate the degree of recommendation of products and services on an point scale. Then assign those who gave to points as detractors to points as neutrals and to points as promoters and calculate the ratio by dividing the numr of. and finally subtract the perce Honduras Email List ntage of detractors from the percentage of promoters. LTV LTV Life Time Value means customer lifetime value and is an index calculat by multiplying purchase unit price purchase frequency and continuous purchase period and measures the total profit that customers bring to the company. A high LTV can us as an indicator of customer loyalty as it can judg that customers continue to purchase products.
LTV is attracting attention in the marketing
Field cause it can also us as an indicator for evaluating measures such as targeting advertising an advertising strategy that distributes advertisements optimiz for individuals . How to increase customer loyalty In order to increase customer loyalty the first step is to under Email Data stand the current situation analyze the characteristics of each item and consider and implement improvement measures for problematic items. In order to calculate the customer loyalty index you will ne purchase data and surveys so let s collect these information.