Starting a new role as a Digital Marketing Manager is very exciting. Because it’s your chance to put your stamp on a campaign and be at the forefront of innovative ideas. But starting a new marketing role can be stressful. It can be a bit overwhelming at times as you are exposed to new procedures and technologies.
First and foremost, you must also create a successful search engine optimization (SEO) strategy for your organization’s website. This is one of the biggest priorities for new digital marketing managers and helps determine the visibility of your business to online customers. But SEO can be difficult to understand, especially if you don’t have a background in paid marketing or social marketing.
What is Search Engine Optimization
SEO is the process of improving your website to rank higher Whatsapp Database in search results. It involves a combination of on-page (your website) and off-page (other websites) strategies to ensure you are searched for the most desired keywords.
Let’s say you’re choosing a retail store location. Would you rather choose (a) a prime location in the city center, or (b) a location in an underdeveloped neighborhood? The correct answer is of course (a).
Your approach to SEO should follow the same thought process. If your website is difficult to find, people will go elsewhere. In fact, 75% of people never go beyond the first page of search results.
Choose the right analysis software
That’s why it’s important to work hard and rank in the top 10 for the keywords your customers are searching for.
You can do this using free tools like Google Email Data Analytics. Once you’ve found your best keywords, take the time to incorporate them into your page copy.
Are you new to SEO or want to build your knowledge? This article explains the basic elements that make up a solid SEO strategy. We explain the difference between on-page SEO and off-page SEO, and why you need both to achieve a #1 ranking in Google searches.