The subject line is the first thing your recipient sees, so it’s important to make a good impression. A well-written subject line will grab their attention and make them want to open your email. However, there are a number of common mistakes that people make when writing subject lines. 1. Writing a generic subject line. One of the most common mistakes is writing a generic subject line that doesn’t tell the recipient anything about the email. For example, a subject line like “Meeting” or “Ideas” is too vague and won’t give the recipient any reason to open your email. Instead, try to be more specific and give the recipient a preview of what the email is about. For example, a better subject line for the same email might be “Meeting to discuss new project” or “Ideas for improving our customer service.” 2. Not using keywords. Keywords are important for email deliverability.
When people search for emails in their inbox
They often use keywords. If your subject line doesn’t include any keywords, your email is less likely to be seen. So, when you’re writing your subject line, try to include some relevant keywords that people might be searching for. 3. Using all caps. Writing in all caps is considered to be shouting, and it’s not a good way to start an email. It’s also more likely to be Real Estate Photo Editing Service flagged as spam. So, avoid using all caps in your subject lines. 4. Using exclamation points. Exclamation points can be used sparingly, but using too many of them can make your subject line look unprofessional. So, try to use exclamation points only when they’re really necessary. 5. Writing a long subject line. Most email clients only show the first 50-60 characters of a subject line, so if your subject line is too long.
Instead of writing “Meeting
You could write “Meeting with John Smith.” 7. Using spammy words. There are a number of words that are commonly associated with spam, such as “free,” “win,” and “urgent.” If you use these words in your subject line, your email is more likely to be flagged as spam. So, it’s best to avoid using these words if you want your email to be delivered. 8. Forgetting Email Data the preheader text. The preheader text is the text that appears below the subject line in the recipient’s inbox. It’s a great way to give the recipient a preview of what the email is about, and it can help to increase open rates. So, be sure to include some relevant text in your preheader text. 9. Not optimizing for mobile.