The first step is to overcome the traditional marketing concept To truly understand inbound we ne to abandon any idea of marketing in the most traditional sense of the term. Often the problem is that B2B companies make budget decisions on a cost basis referring to monthly expenses. In reality a different consideration should be made. The concept is similar to the difference between renting a house and owning it. Renting an apartment or villa gives immiate satisfaction and does not require too much effort.
Many Marketing Tactics Work
This way by renting space on the web or a billboard. Once the campaign is over nothing remains. Economists however will agree B2b Leads that purchasing allows for greater benefits in the long term. Certainly it requires a greater initial investment and a lot of effort but the result will be stable and long-lasting. inbound marketingFor a long time marketing was seen as just an expense and inde it often is. You spend money to generate leads but if they don’t convert no one repays the expenses made.
The objective of inbound
Marketing is instead to create value position the company as an industry leader building a positive reputation and consequently lasting relationships with customers. It’s not just about acquiring new contacts but making sure that they trust the company the products (or services) offer and decide independently to proce with the purchase precisely because they are convinc that it is a real value add. Furthermore deciding to implement an inbound strategy allows you to change Email Data certain self-destructive dynamics within the company such as the often conflicting relationship between marketing and sales .
