How do you know if Digital Marketing is working? In order for you to ruce your margin of error and, in turn, increase your chances of success, it is essential to know whether your strategy is working. To do this, it is necessary to monitor some metrics that serve to measure the performance of your actions . Below, we list some of the most us marketing metrics in a strategy, they are: Return on Investment (ROI): makes a comparative analysis between how much you spent and how much you grew in sales; Customer Acquisition Cost (CAC): establishes a relationship between.
Company does not die on the beach
However, it is worth highlighting that the ideal is for you to know all the marketing metrics and choose the one that best suits your type of business. How do you know if a Digital Marketing strategy is not working? Unfortunately, few companies pay attention to the results of Digital Marketing . The truth is that, deep down, few know how to identify whether the company is really Latest database making a profit or not. Let’s look at some scenarios: if today your company spends R$2,000.00 on marketing and acquir four new customers, each customer cost your business R$500.
They are a measure to ensure that your
These customers will only start to make profits for your company if they consume an amount greater than their cost (R$501.00 onwards). At this point, you ne to think about your average ticket: if your average ticket is less than R$500.00, your customer will only start to make real profits for your company with repeat purchases; if your average ticket is R$500.00, the customer will only Email Data be paying the acquisition cost. This way, the profit will only come from the second purchase; and, of course, if your average ticket is higher than R$500.
