After collecting the questionnaire responses it is nec. Iessary to aggregate and analyze them in order to improve operations. A customer satisfaction survey follows the. Ise steps Clarifying the purpose and narrowing down the target audience Discuss and clarify the . Ipurpose of conducting the customer satisfaction survey. Then consider who to conduct the survey accord. Iing to the purpose. In the case of BtoC companies it is normal to target customers who meet the . Kpurpose of the survey. In the case of B B companies we recommend that as many business partners as possibl. Le cooperate with us and target them.
Examination of survey implementation
Method and period In order to efficiently proce with the customer satisfaction survey select a person in charge within the organization to lead the project. Then centering on the select person in charge consider the method of distributing collecting the questionnaire Belgium Email List and the implementation period. At the contact center customer satisfaction surveys can conduct by mailing surveys to customers who have receiv inquiries or directing them to survey pages on the Internet. Propose hypotheses and examine question items Form hypotheses in line with the purpose of conducting the questionnaire and examine question items to verify their validity. For example in a questionnaire aiming to improve the repeat rate.
It is an image of setting up a hypothesis
That the problem is the high price and determining the question items to prove that it is true. Implementation We will actually conduct a customer satisf Email Data action survey according to the implementation method and period decid in advance. and collect responses as necessary. Aggregation and analysis Perform simple aggregation method us to calculate the ratio of each option and average value or cross aggregation method to aggregate multiple items and analyze the collect data. Convert to easy state.