How to Write Email Subject Lines That Get You More Sales
Your email subject line is the first thing your recipient sees, so it’s important to make it count. A well-written subject line can increase your open rate by as much as 50%. Here are some tips for writing email subject lines that get you more sales: Keep it short and to the point. Your subject line should be no more than 70 characters long, and ideally, it should be even shorter. This will help it to stand out in your recipient’s inbox. Use keywords. If you’re sending an email about a specific product or service, be sure to include relevant keywords in the subject line. This will help your email to show up in search results when people are looking for information about that product or service. Use power words. Power words are words that evoke strong emotions, such as “free,” “limited time,” “exclusive,” and “urgent.”
These words can help to grab your recipient’s
Attention and make them more likely to open your email. Personalize your subject line. If you can, try to personalize your subject line by including the recipient’s name. This will make your email feel more like a personal message, and it’s more likely to get opened. Use a question. Questions can be a great way to get your recipient’s attention and make them want to open your email. For example, you could ask a question about their pain points, or you could ask them to take a survey. Create a sense of urgency. If you want your recipient to take action right away, you can create a sense of urgency in your subject line. For example, you could use words like “limited time,” “ending soon,” or “act now.” A/B test your subject lines. The best way to find out what subject lines work best for your audience is to A/B test them.
This means sending out two different
Versions of an email with different subject lines, and then tracking which one gets the higher open rate. Here are some examples of good email subject lines that get you more sales: “Free 10-Day Trial of Our New Product” “50% Off Your First Order” “This Limited-Time Offer Won’t Last Long” “How to [Solve Your Recipient’s Pain Point]” “[Recipient’s Name], I Need Your Help” By following these tips, you can write email subject lines that get you more opens and more sales. In addition to the tips above, here are some other things to keep in mind when writing email subject lines: Use clear and concise language. Your subject line should be easy to understand and should clearly communicate what your email is about. Avoid using all caps or too many exclamation points. This can make your subject line look spammy. Don’t use misleading or clickbait subject lines. If your subject line promises something that your email doesn’t deliver, your recipient will be less likely to open your emails in the future.
