Google Tag Manager, also known as Google Tag Manager, is a free tag management system that allows you to manage tracking code snippets or pixels on your website (or mobile app).
A very simple example of how Google Tag Manager works. Information from one data source (your website) is shared with tag manager another data source (Google Analytics) through Google Tag Manager. GTM comes in very handy when you have a lot of tags to manage because all the code is stored in one place.
What is Google Tag Manager (GTM)?
One benefit of Tag Manager is that you can manage your tracking codes yourself without having to go through a third party or change your code.
Google announced that “Google Tag Manager makes tag management simple, easy, and reliable by allowing marketers and webmasters to deploy all site tags in one place.”
It’s a “simple” tool that peru cell phone number list anyone can use without needing to be a web developer. However, you do need to have some technical knowledge to understand how to set up tags, triggers, and variables. If you want to use the Facebook pixel, you’ll need to understand some of how the Facebook tracking pixel works.
If you want to set up conversion tracking in Google Tag Manager, you’ll need some knowledge of what a “conversion” is, how Google Analytics works, what data you can track with events, what reports look like in Google Analytics, and how to name your categories, actions, and labels.
How Google Tag Manager Works
There are three main parts to Google Tag Manager:
- Tag : Javascript code snippet or tracking pixel
- Trigger: This tells Google Tag Manager when, where, or how to fire the tag.
- Variables: Additional information that GTM may need for tags and triggers to work.
What is a card?
Tags are pieces of code or tracking pixels from third-party tools that tell Google what to do.
Examples of common tags in Google are:
- Google Analytics Universal Tracking Code or GA4 Tracking Code
- Adwords Remarketing Code
- Adwords Conversion Tracking Code
- Heatmap tracking code (Hotjar, CrazyEgg, etc.)
- Facebook Pixel
- Custom HTML Script
- Cookiebot and other GDPR data privacy scripts.
What is an activator?
Triggers are a causes of slow website and how to fix it way to fire tags you’ve set up. They tell Google when, where, or how to do what you want. Do you want to fire tags on page views, link clicks, or custom?
Examples of common triggers in Google Tag Manager are:
- Pageviews
- Click link
- Submit form
- Custom Events.
What is a variable?
Variables are additional information india data that GTM may need for your tags and triggers to work. Here are some examples of different variables.
The most basic type of variable you can create in GTM is the Google Analytics UA number (tracking ID number).