Short-form videos have been a popular trend since early 2020 and have only grown stronger.
Initially, TikTok was the number marketing trends one place to find short-form content. Today, Instagram Reels, Facebook Reels, and YouTube Shorts are also competing for users’ attention.
This is good news for brands, as short-form video content is the second most profitable trend after influencer marketing.
Short form videos will be prioritized
Short-form video is a big part of social media today, and data shows that social media is leading the way in terms of marketing investment for businesses.
Today, with so many platforms offering in-app shopping experiences and advanced ad formats, brands can meet more of their marketing goals.
2. Influencer marketing will still be a top priority
For most brands, the venezuela cell phone number list power of influencers is clear. They can bring in a large audience for a brand from their own fan base.
By 2022, 61% of brands surveyed said they will be leveraging it. In fact, it’s the third-highest trend they plan to prioritize, after short-form video content and inbound marketing.
What may be different in the marketing trends future is the type of influencers that brands focus on. Traditionally, brands have focused on the biggest and most popular influencers to work with.
However, some data suggests that micro-influencers with under 100k followers may be more effective.
3. Audio content will become more popular
According to the survey, only 19.1% of businesses use podcasts or other audio content in their marketing. Of those who do, 37.4% find it one of their most effective trends.
About 43% of marketers plan to increase their investment in podcasts by 2023. This shows that across all industries, brands are recognizing the power of audio content.
4. Social responsibility will become important
More than telemarketing training how to build a winning team ever, consumers want and expect brands to be more transparent and socially responsible. In fact, many consumers consider trust to be a top factor in their purchasing decisions.
Over the past two years, especially during the height of the COVID-19 crisis and calls for social justice, consumers have begun to view brands as more responsible.
5. Brands will continue to adopt content strategies
Local marketing is about meeting japan data consumers where they are. Instead of marketing efforts pushing messages at consumers, this strategy focuses on attracting them to you.
This is done by leveraging content marketing, SEO, marketing automation, social media, etc. to nurture consumers at every stage of the buyer’s journey.