That same target audience, ready to make a purchase.
What is lead generation? The main task of any company is lead generation, i.e. attracting potential consumers (leads), regardless of the industry. Marketing has created a huge number of opportunities for this. Without lead generation, a user who is not ready to make a purchase at the moment will leave the site and it will no longer be possible to establish interaction with him.
Any visitor who in one way or another shows
loyalty to the company’s brand can become a lead. But this is not yet a completed sale, but an established connection between the asia mobile number list seller and That same target audien the buyer, which arose as a result of a specific action – a price request, a request for a call back, a subscription, etc. How does lead generation work and how to convert ordinary site users into leads? Let’s figure it out in the article.
Lead classification
All users on the network have different readiness to buy a product, so in marketing they are classified by temperature:
Hot leads
Interested in buying and ready to do it here and now. They don’t need additional explanations of the product’s value, as they have already assessed it in advance.
Warm leads
They show interestbut it is not as strong as that of hot leads.
Such users still have a share of doubts and objections that need to be addressed in order to convince them to buy. If this works, the target action will take place.
Cold leads
This group contains users who are tips to reduce your home’s carbon footprint . either not very interested in the product or not interested at all. They have not yet figured out for themselves how exactly the offered product can help them solve their problems, so they do not have much motivation to buy anything yet.
Leads are also divided by effectiveness:
Non-targeted leads
Users leave a request for a product or service
But they are not the target audience that needs this product. This can happen if a visitor request out of curiosity or in an emotional , but phone number qatar does not confirm it in a conversation with the company manager or cannot remember it.
Targeted Leads
Empty leads
They submit applications That same target audien with incorrect contact information, so there is no way to contact them. These may be banal machinations of .