Mobile commerce and innovative technology are changing the course of e-commerce personalization. Here are the popular personalization trends in 2023.
AI-powered personalization
In 2023, many retail brands will increase their efforts to use artificial intelligence and machine learning for personalization.
The primary use of AI is to provide product recommendations based on previously collected data. Personalizing product recommendations for customers saves brands time and improves the overall shopping experience.
Not only does this tool save shoppers time
It also helps brands increase the number of products added to their carts. The cart feature automatically selects items singapore cell phone number list personalization trends for shoppers based on their previous purchases and can add “discovery” items based on product pairings and purchase history.
Shoppers typically buy 75% to 80% of the same groceries each week. But based on purchase data, brands can recommend items they think shoppers will like.
Customers can then choose to purchase these suggested products or leave them behind.
Personalize while still respecting customer privacy
Online shoppers are increasingly concerned about their privacy. People are increasingly concerned about who has their data and how it is used.
While consumers demand personalization, it must not come at the expense of their privacy. Brands that want to achieve personalization must also respect consumers’ desire for privacy, or they risk losing customer trust.
The key to success is making it easy for customers to control their experience and not making the buyer’s journey longer or more difficult.
Personalized Gifts
Personalization how to generate more leads with telemarketing doesn’t need to be limited to the pre-purchase portion of the customer journey, but needs to be applied to the post-purchase stage as well.
Retailers can delight customers with personalized deals and rewards based on their recent purchase history. Personalized rewards show your brand cares and can be a big part of why they join your program and come back to shop.
Currently, 55% of global consumers say personalized rewards are the reason they join loyalty programs.
Building brand community
When access to customer japan data data is largely based on trust, it makes sense for brands to invest in customer loyalty. As brands look to improve their customer relationships, many are turning to community building. Brand communities have grown in popularity over the past few years. Communities help increase customer retention and encourage customer-brand engagement.
This is a great way for brands to get to know their customers on a deeper level and use these insights to inform their personalization strategies.