2023 will be the year of mobile commerce, most users will use their mobile devices to search for products online. Without a mobile commerce strategy, you risk losing sales to your competitors.
Here are 11 mobile commerce trends predicted to be popular in 2023.
Mobile Website Design
Despite the growing popularity of mobile shopping, customers still face frustrating experiences when shopping on mobile websites due to small details.
36% of users say difficulty portugal cell phone number list finding what they need is an obstacle to shopping on their mobile phones.
Additionally, with 61% of search engines will penalize sites that don’t provide a seamless mobile shopping experience. For example, Google’s move to mobile-first indexing will consider a site’s mobile experience when determining where each page should rank, even if a searcher loads the page on a desktop.
Google search results now coming from mobile devices
To stand out in today’s competitive mobile commerce trends marketplace, brands need to prioritize mobile-friendly designs that help customers find what they’re looking for. Some tips for mobile-friendly design:
- Large buttons make it easy for customers to operate with their thumbs
- Full screen images to showcase products in the best light
- Has clear navigation bar .
Social Commerce
Today, social media apps are no longer just used for chatting. About 29% of users log on to social media to shop once a week. Platforms like Pinterest and Facebook play a major role in mobile shopping, with 47% and 15% of internet users using them, respectively.
That’s why you must invest in a social commerce advertising strategy to increase mobile traffic and conversions across social sales channels, including:
- Facebook Store
- Shopping on Instagram
- Product Pinning.
Platforms like Instagram and Facebook
have their own how to attract leads with interactive content live streaming options. Catering to both shoppers and sellers, each feature allows brands to link directly to the products they’re talking about.
The success of your social commerce strategy depends on how you direct social shoppers. In most cases, linking directly to the product in question will provide a better user experience.
“With people spending more time online on their phones during the pandemic, I believe social commerce will only become more popular, especially on Instagram and TikTok, which are favorites of millennials and Gen Z. As brands, we want to reach them where they are. In-app shopping will become streamlined, turning apps like Instagram into a commerce platform as well as a social media tool.”
Order with one click
If only a small percentage of your online sales come from mobile users, you may need to tweak your checkout process.
About 17% of users will abandon japan data their online shopping cart if the checkout process is too long or complicated. Having to re-enter basic details like credit card numbers (30%) and shipping details (25%) are the leading cause of mobile shoppers leaving. Shoppers can tap the Buy button without filling out complex form fields.