Choose quotes that directly speak to the benefit or pain point each product solves.
If you have positive reviews, add a star rating to your buy box to build trust. If you have a lot of reviews, consider adding the number of reviews next to the stars.
Take quality product photos
The images you include with your products may be the only thing a potential buyer has when considering purchasing your product, especially if you’re a direct-to-consumer brand. Images are how buyers visualize an item without being able to see it in person. If you post images that don’t show off how great your product is, it’s going to be hard for customers to make a purchase decision.
Optimized for speed and compatibility
Emphasize the smaller details canada telegram data to ensure a smoother experience. Use an image compression tool like TinyPNG to reduce image size for faster load times. Add image borders and copy that speaks to the benefits, not the features, of your product.
Create the rest of your product landing page design
The rest of the content on your landing page is meant to support conversions. Focus on product descriptions, customer reviews, and a section that focuses on why customers should buy your product.
Expand product description
The product description you can include in your buy box will likely be a short paragraph that gives a quick idea of what your product actually is. You have more space at the bottom of the page to provide details to help customers complete their purchase.
Include unique selling propositions and certifications
Testimonials go a long top 5 marketing trends in 2023 way with shoppers, and some people won’t buy without them.
You may also have a unique selling proposition (USP) for your product. If you haven’t already written one, take the time to develop what makes your product different from your competitors. This may take time.
Customer reviews speak for themselves
Shoppers use reviews to help frist database them decide whether a product is right for them. Include an entire section devoted to customer reviews so shoppers can read the perspectives of real people who have actually purchased your product. Be sure to include at least a few negative reviews and some average reviews so others can get a full understanding of what people like and what they don’t.